Saturday, February 28, 2004

Microsoft Home Magazine

Never knew about this site. Very well designed and colorful. Enjoy !!

Tuesday, February 24, 2004

Use WTO to bolster outsourcing - Vinod Khosla

According to Vinod Khosla, India must use WTO rules to protect the unfettered growth of U.S. technology outsourcing from protectionist attacks in an election year. He says:
"It's important for India that IT services and outsourcing be part of the open trade, global trade paradigm..." "...The WTO is about free trade and it's important that some of these things that are important to us be part of those agreements.."

Read more here. Also, note how the same news story gets different header on Reuters India (Use WTO to bolster outsourcing, says tech guru Vinod Khosla) and Reuters US (Use WTO to Bolster Outsourcing, Says Pro-Bush Tech Guru) websites.

Wednesday, February 04, 2004

Google Ads

Hopefully, You guys have noticed it, We have been running Google Ads on our website for slightly over a month now. The run has been great with Google Ads bringing quite some revenue (a year's website hosting costs covered already). Google pays by Click Through Ratio of the ads. What this means is that it won't pay for the number of impressions but instead will pay for the clicks on these ads. So for e.g. you had 50 impressions and only 5 people clicked the ads, you will get money for only 5 clicks. Now, we've not quite understood how Google calculates Click-Through amount to be given. It varies all the time it seems.

A very cool feature of Google Ads are the content specific ads. So for same javascript code that Google supplies you when you register for Google Adsense program, you get different ads on different pages. Well, this is expected of Google.

One more thing we can make out is that if the content is stagnant for some time, the revenues start dropping off. This is because the readership falls when we don't write anything new. So we now have one more motive to keep blogging.