Target aims at ECommerce via Amazon

Information Week writes:
"Target Corp. last week unveiled a new Web site--yet another case study in how Amazon.com Inc. has become a provider of E-business services. The new site, built on Amazon's technology and hosted by the online retailer, is the first end-to-end E-business deployment Amazon has done for another company, but it may not be the last."

The way they have transformed themselves from just being an Online Book shop to being a E-Business service provider is amazing. What do they get back by hosting the Target site and giving them their technology? Three things - "Amazon gets an undisclosed percentage of all sales from Target's retail sites, as well as annual fixed fees", Amazon's merchandise also available at the Target site, so another channel opened up and the third benefit is that now the world knows Amazon provides E Business services also. I love Amazon.