Amazon is one of the very few companies I admire and Amazon.com is one of the very few websites I use to do my shopping and research.
In October, for the first time in its eight-year history, Amazon.com posted a profitable quarter that wasn't driven by holiday shopping—and its stock price continues to climb. But to keep growing, Amazon will need to wield more clout offline. A look at its untested new strategy to offer back-end online services to other retailers offers insights into how to profit from IT assets.
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